April 2009


My customer called me into a meeting and told me that he has a peculiar problem and he wanted my opinion on it.  He said that his organization has a huge sales pipeline but they are not resulting in sales.  Where does the problem lie?

I have written a post on this in my company blog and you can view it by clicking here.

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In the B2B Segment, traditional marketing is losing its ground and people are more and more looking at Thought Leadership Marketing towards differentiating their products and services in the market. Customers typically have started controlling the B2B messages and you need to be on the money to have an impact in your target customer space.

I have written a post on this in my company blog and you can view it by clicking here