Comments on: Customer Insights – Prisoners of what we know and what we believe http://sdaas.wordpress.com/2008/01/13/customer-insights-prisoners-of-what-we-know-and-what-we-believe/ Software Vendors, ISVs, Product Engineering, IT Services Fri, 11 Sep 2009 05:00:56 +0000 http://wordpress.com/ hourly 1 By: sabapathyn01 http://sdaas.wordpress.com/2008/01/13/customer-insights-prisoners-of-what-we-know-and-what-we-believe/#comment-27 sabapathyn01 Fri, 07 Mar 2008 13:06:22 +0000 http://sdaas.wordpress.com/2008/01/13/customer-insights-prisoners-of-what-we-know-and-what-we-believe/#comment-27 Thank you for your comments Manoj. I do not have a straightforward answer to this question. Qualitative research has been one of the difficult pursuits for market research organizations. In my mind, decision making is where the qualitativeness comes to picture. For instance, what someone has visited in the website provides us with quantitative insight as against why someone has visited what they visited, and this provides qualitative insight. This insight should be built in all market research activities for you to make better decisions. Guess this was helpful. For an OPD company, this becomes doubly difficult for you don't deal with your customer's customers. I have written about this in one of my earlier posts on how we can get to be a part of our customers beta releases and try to gain insights of the end-customers. This would close the loop nicely and add value to your immediate customer in an OPD environment. Saba. Thank you for your comments Manoj. I do not have a straightforward answer to this question. Qualitative research has been one of the difficult pursuits for market research organizations. In my mind, decision making is where the qualitativeness comes to picture.

For instance, what someone has visited in the website provides us with quantitative insight as against why someone has visited what they visited, and this provides qualitative insight.

This insight should be built in all market research activities for you to make better decisions. Guess this was helpful.

For an OPD company, this becomes doubly difficult for you don’t deal with your customer’s customers. I have written about this in one of my earlier posts on how we can get to be a part of our customers beta releases and try to gain insights of the end-customers. This would close the loop nicely and add value to your immediate customer in an OPD environment.

Saba.

]]> By: manoj http://sdaas.wordpress.com/2008/01/13/customer-insights-prisoners-of-what-we-know-and-what-we-believe/#comment-26 manoj Fri, 07 Mar 2008 06:43:40 +0000 http://sdaas.wordpress.com/2008/01/13/customer-insights-prisoners-of-what-we-know-and-what-we-believe/#comment-26 Your perception of customer insight is correct when ur talking about the level of success or the validity of such data collectd either quantitatively or qualitatively.u talk abt the need for cohesion between the two.but u tell me one thing; how many of the customers are ready to respond to a qualitative test where open ended queries are required.they feel more comfortable wit close ended survey(quantitative).how do we deal with it then... also in case of a opd comp how exactly do we go abt analysing customer insight(how do we collect in the first case) Your perception of customer insight is correct when ur talking about the level of success or the validity of such data collectd either quantitatively or qualitatively.u talk abt the need for cohesion between the two.but u tell me one thing; how many of the customers are ready to respond to a qualitative test where open ended queries are required.they feel more comfortable wit close ended survey(quantitative).how do we deal with it then…
also in case of a opd comp how exactly do we go abt analysing customer insight(how do we collect in the first case)

]]> By: shop http://sdaas.wordpress.com/2008/01/13/customer-insights-prisoners-of-what-we-know-and-what-we-believe/#comment-19 shop Sun, 13 Jan 2008 16:06:28 +0000 http://sdaas.wordpress.com/2008/01/13/customer-insights-prisoners-of-what-we-know-and-what-we-believe/#comment-19 thank you for share good information. thank you for share good information.

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